ParkParkGoose
The Background
ParkParkGoose mission may resonate with anyone who has received a parking ticket because of confusing parking sign rules or an expired meter. Get real time information on available street parking, metered parking and potential fine amounts.
The Opportunity
Build out a data rich parking solution that offers accurate parking rule guidance, metered parking time limits, remote payment options, timer with proximity alerts supported with sound and haptics and a data crowd sourcing component that supports user feedback.
What I Did
My focus was on defining and refining key user flows, translating physical traffic sign language into digital representation, mobile design, web design, research & field testing, web development, brand and marketing.
Role
Creative Director, Lead Designer, Frontend Dev